WWE and UFC – Endeavor Plans To Close Deal To Purchase The WWE

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WWE and UFC 

From competitors in different industries, the World Wrestling Entertainment (WWE) and the Ultimate Fighting Championship (UFC) are rumored to soon be under the same parent company. Founded in 1993, the WWE has amassed tens of millions of viewers on a global scale, bringing the likes of Dwayne “The Rock” Johnson, John Cena, and Dave Bautista, further into the public eye. Also founded in 1993 was a separate sport, one that combined all martial arts and sought to compete with the longstanding Boxing industry. The UFC has also attracted several millions of followers across the globe, dominating its own relatively unsaturated market within the physical sports industry. In 2016, the UFC was acquired by entertainment holdings company Endeavor for $4 billion, going public in 2021. Now, in 2023, it is reported that Endeavor is close to closing its deal to acquire the WWE, which could be finalized as soon as this week.

The WWE was founded by American businessman Vince McMahon, who has had his own personal controversies jeopardizing his position as CEO of the company, retiring in July of last year. In recent months, the fighting sports entertainment company has searched for a buyer, and it seems Endeavor may have come at a perfect time for the firm as its stock has increased 33% just this year. The WWE’s market value is worth roughly $6.8 billion, however, several report that the deal would give the WWE an enterprise value of over $9 billion. Nevertheless, the rumored acquisition is slated to be officially reported early this week, leaving both the UFC and WWE combined into one publicly traded company.

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