Unreal Meat Cook-Off 🍔

by | 14 Jun, 2019

Unreal Meat Cook-Off

A good day in the markets for cows and chickens, Tyson Foods has gone vegan! The colossal meat processor is making the latest inroad into the plant-based, fake meat market.

The what? Alternative meats that “taste identical” to real meats, are catching on as healthier menu options. Mintel and Euromonitor, market intelligence providers, believe this is a serious business, tipping it to reach $22 billion by 2023. Demand sizzles on the back of dieters wanting to feel less guilty about what they eat, with Mintel recording 60% of Americans wanting to eat less meat. Smells like opportunity, and Tyson Foods want in.

Tysons move into the industry is significant for investors because it’s the first time an industry leader attempts to invade this emerging market. Investors already enjoy its dominance in the traditional market, and now the firm will cart out ‘Raised and ‘Rooted’ plant-based nuggets and burgers this summer and fall, believing the best form of defense is attack. The CEO of Tyson Foods, Noel White, insists the move “is about ‘and’ – not ‘or,’” with the traditional meat business still driving the top-line.

Besides, Tyson isn’t the only company frying progressive burgers. Impossible Foods is also in the game as it gears up to go public, as well as Nestle. However, Beyond Meat is the name on the street. If you hadn’t heard, the IPO-superstar soared 670% after debuting. Yet, still unprofitable and abandoned by analysts, Beyond Meat-eating investors unloaded shares yesterday on news of Tyson-branded nuggets.

Expect blind tastes abound as consumers chomp through a mounting plate of different plant-based meats.  

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ALL RIGHTS RESERVED © INVSTR LTD. 2018

Risk Disclosure:

Invstr is a technology platform, not a registered broker-dealer or investment adviser. Invstr does not offer its own recommendations of any security or provide its own research to any user regarding any security transaction or order.

Please note, investing involves risk and investments may lose value. Past performance does not guarantee future results.

Brokerage services of US-traded securities, including fractional trading, are provided to Invstr users by DriveWealth, LLC a registered broker-dealer and member of FINRA/SIPC. DriveWealth may not establish investment accounts to residents of certain jurisdictions. 

DriveWealth provides no tax, legal, or investment advice of any kind, nor does DriveWealth give advice or offer opinions with respect to the nature, potential value, or suitability of any securities transaction or investment strategy. DriveWealth acts as the clearing firm for securities transactions entered on the Invstr mobile platform. DriveWealth is not affiliated with Invstr. Invstr does not participate in DriveWealth’s decision-making.

There is no minimum initial deposit required to open an investing account with DriveWealth. Expenses and Fees associated with the DriveWealth platform in conjunction with Beanstox includes either a monthly membership fee of $4.99 with a commission charge of $0.01 per share* or, in the event the membership fee is not paid, a commission charge of $0.0125 per share applies, subject to a minimum of $2.99 per transaction. There are no monthly minimum fees, or required ongoing minimum account balance. For non-resident aliens, there is a one-time tax verification fee of $5.00 (representing Form W-8BEN pass-through processing cost). View a full list of our fees at http://bit.ly/DWFees

The monthly subscription charge is four dollars and ninety-nine cents (US$4.99) per month plus one cent (US$0.01) per share traded (as examples, for a Transaction of 0.90 shares, the per share traded charge is one cent (US$0.01), and for a Transaction of 1.6 shares, the per share traded charge would be two cents ($0.02), and the quarterly subscription charge is fourteen dollars and ninety-nine cents (US$14.97) every 3 months plus one cent (US$0.01) per share traded. The monthly and quarterly subscription charges may be greater or less depending on additional services offered by a DriveWealth partners as part of the subscription model offering, or based on any subsidies provided by a DriveWealth partner as part of the subscription model offering. For non-resident aliens, there is a one-time tax verification fee of $5.00 (representing Form W-8BEN pass-through processing cost).View a full list of our fees at http://bit.ly/DWFees

This communication is not an offer or solicitation to purchase or sell securities. Investing in securities carries risk, including the loss of principal. Past performance is not indicative of future returns, which may vary. Online trading has inherent risk due to system response and access times that may be affected by various factors, including but not limited to market conditions and system performance. An investor should understand such facts before trading. The risks associated with investing in international securities, including US-listed ADRs and ETFs that contain non-US securities include, among others, country/political risk relating to the government in the home country; exchange rate risk if the country's currency is devalued; and inflationary/purchasing power risks if the currency of the home country becomes less valuable as the general level of prices for goods and services rises. Before investing in an ETF, an investor should consider the investment objectives, risks, charges, and expense of the investment company carefully. ETF prospectuses are accessible within the mobile application via a link under each company’s “Description.”

A fractional share is a share of equity ownership that is less than one full share. Fractional share investing has certain limitations and restrictions that investors should understand prior to purchasing fractional shares: ownership of less than one full share does not give the fractional share owner the right to vote on company matters; fractional shares are non-transferrable, meaning they cannot be transferred to another brokerage firm; and fractional share orders will be accepted as market orders only. For more information and details on fractional shares, and any associated limitations or restrictions please visit: https://drivewealth.com/fractional-shares-disclosure

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