The Market’s Female Ambassadors 👸

The Market’s Female Ambassadors

Happy International Women’s Day! It’s a good thing that in Western society, gender roles are always open for reexamination and redefinition. It gives women free roam to open trading accounts, unapologetically beat a male-dominated market, and take charge of their financial futures!

Some of the most famous for having done it include Geraldine Weiss, a dividend-focused investor who signed off her newsletter, Investment Quality Trends, as “G. Weiss” to avoid gender discrimination in the 70s and 80s. She’s revered today.

Then there’s Muriel Siebert, who founded a revolutionary discount brokerage in the 60s. It was heavily resisted by the Securities and Exchange Commission (SEC), but she beat the odds and later moved into politics.

There’s billionaire Abigail Johnson of Fidelity, former Fed member Abby Cohen, and many others from the ‘Forbes Most Powerful Women’ list. Womankind clearly has the “right stuff!”

Natural Born Investors

Women are said to be more risk-averse than men, which might explain their higher cash balances. Some speculate that a lack of confidence is what really holds women back in the investment game, though, as well as the lifetime earnings differential of $250,000.

Learning about an investment product, how it works, and what the fees are, matters more to women than to men. They feel compelled to prove their place in finance, but should have no problem doing so as they’re more patient and disciplined investors than we’ve ever seen before.

In our fantasy finance game, female users’ portfolios are heavily composed of slow and steady financials and services sectors (around 11% each). China Online Education is the second-most popular stock, $1.64 billion invested!

However, there’s a definite appetite for growth, too. We see womens portfolios being 44% invested in tech ($6.5 billion). Amazon is the all-time most popular stock among a female demographic, Netflix, Facebook, and Google not far behind!

Lots Done, Lots to Do

From the bond market to the stock market, to venture capital to real estate, women are outperforming.

However, statistics collected by Empress Investment Group still suggest that absolute numbers aren’t enough. “86% of women do not know how to invest or choose a financial product.” Just one in ten young women have a detailed financial plan in place, but yet 68% are eager to learn and the majority of master’s and doctorates degrees go to the ladies.

This market movement needs to be pushed. This ain’t just a man’s game!

If you want to invest soundly while supporting the movement at the same time, look into #she. It’s the SPDR SSGA Gender Diversity Index fund, investing in companies that have a high percentage of women in positions as executives and directors. The fees are low (0.20%), and assets under management (AUM) are over $140 million. The best part? It’s up 25% since it began in 2016. Grrl Power!

Share:
More Posts
Get your daily Invstr Crunch

Get the market news and updates you need, delivered to your inbox or available on our daily podcast.

Risk Disclosure:

Invstr is not a bank and banking services are provided by Vast Bank, N.A.

Brokerage and Banking services are currently only available to U.S. residents.

Invstr app and web services are provided by Invstr Ltd. Advisory services are provided by Invstr Financial LLC, an investment adviser registered with the Securities Exchange Commission (SEC) details of which can be obtained here. Securities brokerage and custody services are provided by Apex Clearing, a broker dealer registered with the SEC and a member of FINRA and SIPC. There is no bank guarantee on securities and securities may lose value.

Investing involves risk and can lead to losses. Past performance does not guarantee future results.

Invstr app and web services are provided by Invstr Ltd. Invstr+ advisory services are provided by Invstr Financial LLC, an investment adviser registered with the Securities Exchange Commission (SEC). Securities brokerage and custody services are provided by Apex Clearing, a broker dealer registered with the SEC and a member of FINRA and SIPC. There is no bank guarantee on securities and securities may lose value. Vast Bank N.A. a nationally chartered bank and member of the FDIC, provides the banking products, including the products and services related to digital asset accounts. As with any asset, the value of Digital assets can go up or down and there can be a substantial risk that you lose money buying or holding digital assets. You should carefully consider whether trading or holding Digital assets is suitable for you in light of your financial condition. Your digital account does not support wallet to wallet transferring of your digital assets (i.e. cryptocurrencies) outside the platform. Any Digital Assets in your digital asset account are not insured by any government entities, including but not limited to FDIC or SIPC. The Invstr Visa® Debit Card is issued by Vast Bank, N.A. pursuant to a license from Visa U.S.A Inc and may be used everywhere Visa debit cards are accepted. Invstr Ltd, Invstr Financial LLC and Invstr Securities Ltd are subsidiaries of Marketspringpad Holdings (collectively “Invstr”) and Invstr is solely responsible for the application services and website content.

Watchlists provided when users first access the service are not a recommendation to invest. Instead they are provided to help users better navigate the service. Users are free to edit and create their own watchlists. From time to time, Invstr will suggest instruments solely based on an individual’s interest and the interest levels of the Invstr community. The statistical and portfolio builder models generated by Invstr do not reflect actual investment results and are not guarantees of future results. Comments provided by Invstr leaders, influencers or members of the Invstr Community are not recommendations and should not be construed as such. Invstr does not endorse the content or the positions posted by them. Their investment approach, and that of the models provided by Invstr, may be different from yours and may not be appropriate for you.