Tech companies have had a stellar past decade, from Apple to Microsoft it is only the tech behemoths of the NASDAQ which have passed the $1T market cap (some even $2T). The reputations of these companies have grown immensely cementing the notorious “FAANG” investment strategy. The reasons for this growth are not without reason though, as these companies have forged their products in the fires of innovation and ingenious – many creating something never done before and revolutionizing entire industries. One of these companies (Apple) has continued its growth through a balance of new products and better versions of already successful products. For Apple, the iPhone, iPad, MacBook, watches, and AirPods have become staple products in homes across the world looking to integrate their lives into the “Apple” ecosystem.
Today, Apple had a major announcement with the revealing of many new products. The major announcement includes a new iPad Air with the powerful in-house M1 chip, a budget iPhone SE costing $429, and a green color option for the iPhone 13. On the software end, Apple announced iOS 15.4 which is will include a revision to the face ID feature where users can unlock their iPhone while wearing a mask. The timing for this is a bit late though as around the country masks mandates are being lifted. Beyond these screen-based products, Apple announced two exclusive Major League Baseball games, marking Apple’s first entry into live sports. The Livestream drew considerable attention with over 150,000 people tuning in on YouTube. What do you think about all these announcements? And will Apple continue to see growth in 2022?
I am not a financial advisor and my comments should never be taken as financial advice. Investments come with risk, so always do your research and analysis beforehand.