The global taste modulators market is expected to reach $2 billion by 2028, growing at a CAGR of 7.0% during the forecast period. Taste modulators are substances that stimulate the perception of flavors, such as sweetness, saltiness, savoriness, bitterness, etc. These substances mimic the taste but not the original component’s caloric content or other adverse effects. The market for taste modulators is driven by the increasing demand for healthier, low-calorie alternatives that retain the original taste of sugar. As consumers become more health conscious and aware of the negative impacts of excessive salt and sugar in processed foods, the demand for healthier and delicious products is growing.
However, rising customer consciousness about food additives is acting as a restraining factor for the growth of the taste modulators market. Some chemicals used to create artificial and natural taste modulators can have significant health effects, which leads to increased awareness of the health risks associated with food additives.
The COVID-19 outbreak has also hurt the market, as more people are turning to plant-based snacks that are both healthy and convenient. Government lockdowns have also hampered the market for taste modulators. Despite these challenges, the market for taste modulators is expected to continue growing due to the increasing usage of flavor modulators in the health-conscious consumer sector. The expanding internet penetration and acceleration in e-commerce have also stimulated the demand for healthier food and beverage alternatives in developing countries. What do you think about the taste modulator market? And where do you see it heading in the future?
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