The streaming business is one of the most competitive in the US economy. So many businesses are fighting to appeal to the 85 percent of US households who have a subscription to a streaming service, and the king has always been Netflix. Netflix is the original streaming service, and it paved the way for the rest of the players, but the original is not always the best in the end, which Netflix is learning the hard way.
Netflix’s most recent earnings were notoriously bad, with the company reporting a loss of 200,000 subscribers for the first time in history. Sure, Netflix usually flops by adding less subscribers than expected, but this is completely different. Along with that, Netflix has a major password sharing problem, something that is prevalent throughout the industry, which they are looking to address as soon as possible.
In recent years, the largest competitor to Netflix’s throne is Disney’s “Disney+,” which includes exclusive access to all the content Disney and its branches have produced in the last few decades. Disney+ scored another major win on Wednesday, with Disney’s earnings showing an 8 million subscriber gain to increase their total to 137.7 million users. CEO Bob Chapek said that they were in a league of their own, and that can definitely be the case. If this trend continues, Disney will continue to eat into Netflix’s market share, and that’s not to mention the other ones like Amazon Prime and Apple TV that are nibbling off of Netflix at the moment. Many feel Netflix’s share price is discounted, but that might not be the case after Wednesday.
I am not a financial advisor and my comments should never be taken as financial advice. Investments come with risk, so always do your research and analysis beforehand.