Poll: Social Butterfly!
“Which social media platform are you currently using the most?”
- 46% Instagram
- 17% Other
- 15% Facebook
- 14% Tik Tok
- 8% Twitter
Remember to follow us on Instagram and Twitter! 😉
It’s decisive. The Invstr community lives for the Gram. Mark Zuckerberg’s Facebook Group is Instagram more than it is Facebook, it seems. The video and image primitive wins out over short and long-form text, even if those reading the text are close friends.
The stock market views social media companies as databases full of information to launch targeted ad campaigns. It’s all about how engaged users are on social, how well the app retains their interest, and how wide it can reach.
Tik Tok, for example, has exploded onto the scene with a Vine-like format, and big brands are all over it. Our poll reveals the rapid adoption of Tik Tok, which in turn, reveals how low barriers to entry are in this space compared to what investors originally thought.
Tik Tok has been valued at over $100 billion in private share transactions. No joke!
The poll also reveals we have it all installed on our phones, and the switching cost between apps is almost non-existent. Facebook is just a couple taps away from Twitter, but it’s also not like a dopamine feedback loop won’t bring us back for more anyway!
Your posts can go viral on Twitter more easily than on other apps, so it’s interesting to see Twitter fall short in our poll. It might be an age thing. Twitter can be a war zone, and for investors, it’s chronically under monetized compared to the other apps.
It will be interesting to see which incumbent social media stocks find themselves most under attack from Tik Tok, and which can innovate their way out of trouble!
I am not a financial advisor and my comments should never be taken as financial advice. Investments come with risk, so always do your research and analysis beforehand.