Shipped to the Future
Over the past few months, the Metaverse has attracted some of America’s largest companies. Indeed, companies like Nike, Ralph Lauren, Bumble, Disney, and a host of other companies have announced plans to enter the metaverse in one form or another. Most recently, Walmart has joined the lot as they secretly filed numerous trademark applications in late December of last year. Each of these trademarks described plans to sell virtual merchandise. Walmart themselves has said: “Walmart is continuously exploring how emerging technologies may shape future shopping experiences,” and that “We don’t have anything further to share today, but it’s worth noting we routinely file trademark applications as part of the innovation process.”
The train isn’t stopping at Walmart though, in fact, just a few days ago, UPS (an American multinational shipping and receiving company) planned to enter the metaverse. The news was revealed on twitter by a NFT trademark attorney named Mike Kondoudis. According to the lawyer, UPS filed an application to register with the US Patent and Trademark Office. Their specific application covers a host of virtual and NFT goods and services. What UPS could be seeking to do is begin to offer NFTs, crypto-collectibles, packages, vehicles, airplanes and or other virtual goods. What do you think about UPS’s entrance into the Metaverse? And will their efforts be worth it?
I am not a financial advisor and my comments should never be taken as financial advice. Investments come with risk, so always do your research and analysis beforehand.