Salesforce Leads CRM – Carbon Credit
Salesforce, the industry leader in Customer Relationship Management (CRM), has just announced they are entering the Carbon Credit space. Next month, they will launch “The Net Zero Marketplace,” which will serve to connect businesses and individuals to different climate change projects.
For those who are unfamiliar with the idea of Carbon Credits, it is quite simple. Carbon Credits are permits that allow companies to emit up to a certain amount of greenhouse gases. One credit is equal to the emission of one ton of greenhouse gas. The credits often come in the form of climate action projects, which act to reduce and remove emissions from polluting our atmosphere. It is an exchange where a company can buy credits to allow themselves to pollute up to a said maximum amount of carbon dioxide, and they can then sell any unused credits in the process. The idea and execution of Carbon Credit systems are an effective way to combat climate change, especially by allowing businesses to reduce their carbon footprint and boost their corporate activism.
Salesforce’s platform will be able to directly link companies to climate action projects, being vertically integrated within their Commerce Cloud software. The Net Zero Marketplace will also act as an educational, marketing, and collaborative platform for corporations, ecopreneurs, project teams, and buyers. This step by Salesforce is not only a great way to capture an unsaturated market, but a seemingly effective way to support programs that will protect our land and atmosphere and bring forth renewable energy innovations.
I am not a financial advisor and my comments should never be taken as financial advice. Investments come with risk, so always do your research and analysis beforehand.