Raise Your Voice for Voice Tweets
The fiercest arguments, most powerful news headlines, and noisiest gossip gets shared in total silence on social media, but for some quiet tipper taps on a screen. It’s weird when you think about it, but things are changing.
We’re entering a new era, so clear your throat and take your phone off silent. Twitter is giving ‘Voice Tweets’ a trial run. A few randomly selected users can record a voice message lasting up to 140 seconds, and the rest of us can listen in as we scroll. If you’re a rambler, the app automatically strings together a thread of audio tweets. We’ll all be able to have a go in the coming weeks.
If you’ve got invested capital in Twitter, this feature is about making sure other social platforms with ‘stories’ don’t run away with on-the-move communication. The Voice Tweet feature is intended to be on-hand immediately as events unfold.
If you’re deaf or hard of hearing, we’re not sure what @jack’s plan is yet, nor if you’re using anything other than an iOS smartphone. This concept is still in beta. There are also users yearning for that elusive edit button on tweets and for folders of bookmarked tweets, but from an investor’s perspective, these loose ends don’t hurt the Twitter pitch!
Twitter’s year-over-year growth shows no sign of slowing down. It has a total addressable market (TAM) in the billions and it’s still under-monetized. The Invstr community is unapologetically bullish as activists roll in to upset the applecart, 93% buying.
CEO Jack Dorsey is under pressure from controlling activist investors to fix the ‘free rider’ problem where brands using Twitter as a mission-critical app sit on the platform for free. Twitter has quasi-monopoly status, and it should milk it to maximise shareholder value.
If super-users got ‘Twitter Pro,’ investors would get a black bottom-line, and normal users would see fewer ads. “We’re finally in a position to start experimenting more with new models that complement our advertising business, things like contribution models, tipping models, and commerce models,” said Dorsey after the activists rolled in.
Don’t be surprised if something big is announced via Voice Tweet in 2020!