This week, we asked the Invstr Community if they thought Meta’s new platform Threads would be as popular as Twitter.
The winner, with almost half of the votes, was the 46 percent of Invstrs who believe that Twitter will remain the king of microblogging. Although Threads has amassed its own great following, Twitter still has a far greater user base at over 300 million active users each month. As the pioneer and incumbent, Twitter also currently remains to have the most capabilities over the newly launched Threads. With direct messaging, advertisements, follower feeds, and more, Twitter still uses several functional tools that Threads hasn’t yet implemented. Furthermore, without its own website app, Threads may not be able to capture as much market share as it intends to. As several have accused Zuckerberg and Meta of copying Twitter’s entire business, it is evident they may need a far greater value proposition to differentiate themselves from the titan. Just being tied to Instagram may not be enough to attract several Twitter users from leaving their accounts, connections, and history.
In second place, we have the 28% of Invstrs who simply don’t use either platform or therefore remain impartial in the debate. Beginning in the early 2000s, microblogging became one of the most popular ways for people to communicate with each other online. In 2023, younger demographics have transformed the ways they communicate with each other. Some of the newest and most popular platforms in 2023 include TikTok, Instagram, YouTube, and more. Even then, there is a large portion of people who either use other methods of online communication or don’t use social media at all.
To close out the podium, we have the 26% of Invstrs who do believe Threads will take down Twitter, as Musk’s new ownership has threatened Twitter’s profitability. Last year, Elon Musk officially purchased Twitter and operated as the interim CEO for several months, leading to controversial changes such as paid “checkmarks” and post-viewing limits. Threads seemed to enter the market at an opportune time when several users may have become upset over Twitter’s transformation and simply needed another place to go. Today, Threads already holds 100 million users less than one week from its launch, poised as a substantial competitive threat to the longstanding leader that Twitter is.
Do you think Elon Musk can turnaround Twitter into a social media powerhouse? Have fun and see you next time with more poll results!
- The Invstr Team 🙂