This week, we asked the Invstr Community whether they plan on taking part in Meta’s own Verified subscription plan, costing up to $14.99 a month. The winner, with two-thirds of the votes, was the 67 percent of Invstrs who are absolutely certain they will not opt-in to such a service. Following Musk-owned Twitter’s release of paid verifications, otherwise known as “checkmarks”, several people questioned the value of being a verified user. Due to the notoriously strenuous process of becoming verified, people believed the ability for anyone to become a verified user, so long as you pay, defeated the purpose of the so-called “celebrity status”. The large price tag of almost $15 a month also seems quite unattractive considering the high costs Americans have endured throughout the past year.
In second place, we have the 22% of Invstrs who are considering doing the one-month free trial. Nowadays, when it comes to subscriptions, people have the privilege to try something and see if they like it at no cost. There is a chance that one month of verified status can earn a user “social cred”, something they may want to hold onto for the long run.
In third place, we have the 7% of Invstrs who are worried about the security associated with paid verifications. As mentioned prior, Twitter’s own verification subscription program did come with its own criticisms. Several instances of accounts, with names similar to major public companies and celebrities, began impersonating and sharing messages that posed a myriad of safety risks and PR concerns. The rampant unforeseen violations caused havoc that inevitably led to a rehaul of the entire paid subscription service.
To close out the podium, we have the measly 4% of Invstrs who believe the service is a good deal and is right for them. In a new technologically driven world revolving around mass communication and social media, it is nice to have a leg-up of some of your friends and acquaintances. Aside from the price tag, having a blue checkmark next to your name signifies a symbol of power and credibility to several people. Previously, these checkmarks and verifications have given both ordinary and unordinary people opportunities they would have never had, and journeys they may have never faced.
Do you think Meta’s new subscription has the potential to become wildly popular? Have fun, and see you next time with more poll results!
- The Invstr Team 🙂