Peloton’s Parody Ad
Peloton published a parody commercial on Sunday in response to a plot in “Sex and the City” that sent shares of the company tumbling last week.
In the widely shared “Sex and the City” scene,” one of the main characters of “And Just Like That…”, Mr. Big, died from a heart attack after taking a 45-minute Peloton class.
The at-home exercise company released a follow-up parody ad providing clarity that its Internet-connected exercise bikes don’t necessarily cause people to drop dead.
The video parody featured a voice-over by “Deadpool” actor Ryan Reynolds saying, “He’s alive,” along with a string of fitness claims noting that exercise strengthens the heart.
“And just like that, the world was reminded that regular cycling stimulates and improves your heart, lungs, and circulation, reducing your risk of cardiovascular disease,” says Reynolds. “Cycling strengthens year heart muscles, lowers resting pulse, and reduces blood fat levels.”
“He’s alive,” he adds.
Peloton also found itself spinning damage control on Thursday night and Friday morning as its stock plunged. The company was not immediately available for comment.
Peloton has faced other troubles in recent months, including regulatory scrutiny.
The company announced a voluntary recall of its treadmills in May, after reports of one death and dozens of injuries. It also reduced the price of its original bike by hundreds of dollars, hoping to appeal to more people at a discount.
After the company fell to its lowest level in 19 months on Friday, wrapping up a five-trading-day losing streak that saw its stock slump more than 10%, Peloton shares finally rebounded on Monday following the release of its parody ad.
I am not a financial advisor and my comments should never be taken as financial advice. Investments come with risk, so always do your research and analysis beforehand.
