Nike’s Faith In Tiger Pays Off 🐯

Nike’s Faith In Tiger Pays Off

Golfing legend, Tiger Woods, gave Nike a few reasons to smile yesterday after his win at the 2019 Masters tournament added a whopping $2bn to the company’s value. Welcome back, Tiger!

Throughout all of the scandals, injuries and DUI arrests, Nike has stuck by Tiger as his primary sponsor since 1996, refusing to give up on one of its most famous ambassadors. Companies, such as Gillette, AT&T and Gatorade all cut ties with Woods in 2009 after a number of incidents made him somewhat of a pariah – but not Nike. 

Tiger’s first Masters win in 14 years and his fifth “green jacket” makes it one of the most momentous comebacks in sporting history. Nike’s stock price rose gradually throughout the tournament, bumping up over 2% from the 11th-15th as demand for Nike’s Tiger branded products spiked too. 

The “Tiger effect” from his win also filtered through into other golfing brands, such as Callaway and Titleist which jumped 4-5% over the course of the tournament. Interestingly, Nike’s stock price has an interesting connection to its ambassadors, showing sensitivity to their performance. The most recent example is Zion Williamson’s shoe malfunction which cost Nike $1.1bn in market value. Ouch!

Nike will be hoping that the Tiger of old is here to stay!

Share:

More Posts

Load More
Get your daily Invstr Crunch

Get the market news and updates you need, delivered to your inbox or available on our daily podcast.

Facebook Twitter Youtube Instagram Snapchat Tiktok
learn
products
plan
Who we are
blog

Risk Disclosure:

Invstr is not a bank and banking services are provided by Vast Bank, N.A.

Brokerage and Banking services are currently only available to U.S. residents.

Invstr app and web services are provided by Invstr Ltd. Advisory services are provided by Invstr Financial LLC, an investment adviser registered with the Securities Exchange Commission (SEC) details of which can be obtained here. Securities brokerage and custody services are provided by Apex Clearing, a broker dealer registered with the SEC and a member of FINRA and SIPC. There is no bank guarantee on securities and securities may lose value.

Investing involves risk and can lead to losses. Past performance does not guarantee future results.

Invstr app and web services are provided by Invstr Ltd. Invstr+ advisory services are provided by Invstr Financial LLC, an investment adviser registered with the Securities Exchange Commission (SEC). Securities brokerage and custody services are provided by Apex Clearing, a broker dealer registered with the SEC and a member of FINRA and SIPC. There is no bank guarantee on securities and securities may lose value. Vast Bank N.A. a nationally chartered bank and member of the FDIC, provides the banking products, including the products and services related to digital asset accounts. As with any asset, the value of Digital assets can go up or down and there can be a substantial risk that you lose money buying or holding digital assets. You should carefully consider whether trading or holding Digital assets is suitable for you in light of your financial condition. Your digital account does not support wallet to wallet transferring of your digital assets (i.e. cryptocurrencies) outside the platform. Any Digital Assets in your digital asset account are not insured by any government entities, including but not limited to FDIC or SIPC. The Invstr Visa® Debit Card is issued by Vast Bank, N.A. pursuant to a license from Visa U.S.A Inc and may be used everywhere Visa debit cards are accepted. Invstr Ltd, Invstr Financial LLC and Invstr Securities Ltd are subsidiaries of Marketspringpad Holdings (collectively “Invstr”) and Invstr is solely responsible for the application services and website content.

Watchlists provided when users first access the service are not a recommendation to invest. Instead they are provided to help users better navigate the service. Users are free to edit and create their own watchlists. From time to time, Invstr will suggest instruments solely based on an individual’s interest and the interest levels of the Invstr community.The statistical and portfolio builder models generated by Invstr do not reflect actual investment results and are not guarantees of future results.Comments provided by Invstr leaders, influencers or members of the Invstr Community are not recommendations and should not be construed as such.Invstr does not endorse the content or the positions posted by them. Their investment approach, and that of the models provided by Invstr, may be different from yours and may not be appropriate for you.