Nike’s Faith In Tiger Pays Off 🐯

by | 16 Apr, 2019

Nike’s Faith In Tiger Pays Off

Golfing legend, Tiger Woods, gave Nike a few reasons to smile yesterday after his win at the 2019 Masters tournament added a whopping $2bn to the company’s value. Welcome back, Tiger!

Throughout all of the scandals, injuries and DUI arrests, Nike has stuck by Tiger as his primary sponsor since 1996, refusing to give up on one of its most famous ambassadors. Companies, such as Gillette, AT&T and Gatorade all cut ties with Woods in 2009 after a number of incidents made him somewhat of a pariah – but not Nike. 

Tiger’s first Masters win in 14 years and his fifth “green jacket” makes it one of the most momentous comebacks in sporting history. Nike’s stock price rose gradually throughout the tournament, bumping up over 2% from the 11th-15th as demand for Nike’s Tiger branded products spiked too. 

The “Tiger effect” from his win also filtered through into other golfing brands, such as Callaway and Titleist which jumped 4-5% over the course of the tournament. Interestingly, Nike’s stock price has an interesting connection to its ambassadors, showing sensitivity to their performance. The most recent example is Zion Williamson’s shoe malfunction which cost Nike $1.1bn in market value. Ouch!

Nike will be hoping that the Tiger of old is here to stay!

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ALL RIGHTS RESERVED © INVSTR LTD. 2018

Risk Disclosure:
Invstr is a technology platform, not a registered broker-dealer or investment adviser. Invstr does not offer its own recommendations of any security or provide its own research to any user regarding any security transaction or order.
Please note, investing involves risk and investments may lose value. Past performance does not guarantee future results.
Brokerage services are provided by the following:
US-traded securities, including fractional trading, are provided to Invstr users by DriveWealth LLC, a regulated member of FINRA/SIPC. DriveWealth may not establish investment accounts to residents of certain jurisdictions. For more information, including disclaimers, risk and transaction fees click here.
India account traded securities are provided by SIC Stocks & Services PVT Ltd. SIC does not make any personal recommendations to buy, sell or otherwise deal in investments. Investors make their own investment decisions. The services and securities provided by SIC may not be suitable for all customers and, if you have any doubts, you should seek advice from an independent financial adviser. For more information and disclaimers, click here.

 

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