Nike Just Does It 👟

Nike Just Does It 

Despite the critics and the cynics, Nike will put its best foot forward with an entirely new business model. The stock is still mending from tariff setbacks last week, but that hasn’t stopped it thinking outside of the shoebox for growth ideas. Lace-up investors!

Gone are the days of buying shoes only for their core purpose of keeping our feet protected. These days, we’ve got to do it in style! Nike has gotten selling new shoe designs down to a tee. They come thick and fast in new styles, the marketing every bit as entrapping. The business model, however, Nike has never touched. Products are sold once, over-the-counter, in a traditional way. That’s all about to change…

Some lucky kids are about to get a new pair of trainers every month, with Nike trying to win parents’ over with a subscription shoebox that comes monthly, bimonthly, or quarterly. The majority of humans only have two feet, so this is the only way Nike could convince shoppers to commit to more than one pair of sneakers at a time. Christmas will come early for 2 to 10-year-olds, parents will save, Nike will grow, and investors will profit. That’s the plan!

Nike has been around the block a few times as one of the most classic and famous brands trading today. It’s not as young as it once was, some investors now thinking Nike is having a mid-life crisis as it chases unorthodox pockets of growth. Combining this new idea with its fastest-growing segment is also seen as a risk by many investors, with subscription boxes having been done to death already. Subscription shoeboxes, however, have a chance. 

The back-to-school shopping season is well underway, so it’s a baptism of fire for this subscription model as parents are immediately judge how often their kids need new trainers. Wide-eyed investors await the numbers! It promises to be interesting!

Share:
More Posts
Get your daily Invstr Crunch

Get the market news and updates you need, delivered to your inbox or available on our daily podcast.

Risk Disclosure:

Invstr is not a bank and banking services are provided by Vast Bank, N.A.

Brokerage and Banking services are currently only available to U.S. residents.

Invstr app and web services are provided by Invstr Ltd. Advisory services are provided by Invstr Financial LLC, an investment adviser registered with the Securities Exchange Commission (SEC) details of which can be obtained here. Securities brokerage and custody services are provided by Apex Clearing, a broker dealer registered with the SEC and a member of FINRA and SIPC. There is no bank guarantee on securities and securities may lose value.

Investing involves risk and can lead to losses. Past performance does not guarantee future results.

Invstr app and web services are provided by Invstr Ltd. Invstr+ advisory services are provided by Invstr Financial LLC, an investment adviser registered with the Securities Exchange Commission (SEC). Securities brokerage and custody services are provided by Apex Clearing, a broker dealer registered with the SEC and a member of FINRA and SIPC. There is no bank guarantee on securities and securities may lose value. Vast Bank N.A. a nationally chartered bank and member of the FDIC, provides the banking products, including the products and services related to digital asset accounts. As with any asset, the value of Digital assets can go up or down and there can be a substantial risk that you lose money buying or holding digital assets. You should carefully consider whether trading or holding Digital assets is suitable for you in light of your financial condition. Your digital account does not support wallet to wallet transferring of your digital assets (i.e. cryptocurrencies) outside the platform. Any Digital Assets in your digital asset account are not insured by any government entities, including but not limited to FDIC or SIPC. The Invstr Visa® Debit Card is issued by Vast Bank, N.A. pursuant to a license from Visa U.S.A Inc and may be used everywhere Visa debit cards are accepted. Invstr Ltd, Invstr Financial LLC and Invstr Securities Ltd are subsidiaries of Marketspringpad Holdings (collectively “Invstr”) and Invstr is solely responsible for the application services and website content.

Watchlists provided when users first access the service are not a recommendation to invest. Instead they are provided to help users better navigate the service. Users are free to edit and create their own watchlists. From time to time, Invstr will suggest instruments solely based on an individual’s interest and the interest levels of the Invstr community. The statistical and portfolio builder models generated by Invstr do not reflect actual investment results and are not guarantees of future results. Comments provided by Invstr leaders, influencers or members of the Invstr Community are not recommendations and should not be construed as such. Invstr does not endorse the content or the positions posted by them. Their investment approach, and that of the models provided by Invstr, may be different from yours and may not be appropriate for you.