Smoking has become one of the largest issues in America today, especially among youth. The reason for this is E-cigarettes or vapes. Indeed, according to the CDC, since E-cigarettes entered the U.S. marketplace around 2007, use among U.S. middle and high school students increased 900%. In 2018, more than 3.6 million U.S. youth, including 1 in 5 high school students and 1 in 20 middle school students used e-cigarettes. The popularity of these products was a dangerous mix of culture and marketing. With social media, many pushed the idea of juuling or vaping as cool, moreover, brands like JUUL (the most popular E-Cig brand for years) had assorted flavors like mango and mint which made it appealing to young users.
Over the past few years, regulations on E-Cigs increased heavily, pushing brands like JUUL completely out of business. Most recently, the Food and Drug Administration or FDA announced a complete ban on the sale of Juul e-cigarettes in the U.S. The ban comes as a result of the FDAs broader views on the vaping industries and after years of pressure from public health groups and politicians. A ban on the sale puts major pressure on the tobacco industry (with extra on the e-cig market). What do you think of this ban? And how will it affect tobacco related stocks?
I am not a financial advisor and my comments should never be taken as financial advice. Investments come with risk, so always do your research and analysis beforehand.