New Phone – The iPhone 15 Reveal
Apple has stayed rock solid throughout the past year, where economic concerns like inflation and interest rates have had major impacts on businesses across the board. There are many reasons as to why the company is the most valuable in the world, sitting at $2.75 trillion, and one of them is the iPhone, which is one of the most iconic products in world history. Even dubbed as “inflation-proof,” every September brings us a new iPhone model that people analyze very closely and end up buying regardless of whether they have complaints or not.
On Tuesday, Apple revealed their iPhone 15 models, and they came with a major change. The phones are transitioning from Apple’s unique Lightning charging port for a USB-C port, which is what the MacBook uses along with many other devices. This is a result of European regulators, who recently passed a mandate for all electronic devices to have USB-C charging to tackle electronic waste. Although Apple previously opposed this ruling, they have decided to adapt to the regulation due to how vital Europe is as a market. Additional changes include improved cameras that will be able to record 3D videos via augmented reality, along with replacing the mute switch with a new button that has multiple features.
Apple’s main change to the iPhone is a sign of times to come for the business as they must start adapting to growing regulations. As we discussed yesterday, the hammer is slowly coming down on Big Tech, and the EU’s regulatory policy is set to harm Apple’s strategy regarding proprietary technology like the Lightning port as businesses have paid them to produce cords and ports.
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I am not a financial advisor and my comments should never be taken as financial advice. Investments come with risk, so always do your research and analysis beforehand.