Microsoft Ups Its Cloud Game ⛅

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Microsoft Ups Its Cloud Game

That’s right, the epic arms race between Amazon and Microsoft in the cloud space is still very much alive, but Microsoft has just shifted up a gear. Can Amazon keep up?

In the past, Microsoft has always dedicated a decent portion of its time to its cloud services. However, at its most recent developer conference the latest additions to its Azure platform were placed front and centre as the company focuses on closing the gap between itself and first place Amazon.

As things stood at the end of 2018, Amazon held 32% of the cloud-based market share, followed by Microsoft (13.7%) and Google (7.6%). Limited focus on consumer products, such as hardware and PC sales, at its recent conference indicates a sizable shift towards the fast-growing public hosting and data storage space…Watch out, Amazon.

Its purchase of web-hosting GitHub last year for $5.7bn has been welcomed by the tech community as a serious win for both parties with many more benefits still to come. Since late December, Microsoft’s stock price has been on an unstoppable hot-streak, rising 29% to keep driving higher highs.

The host of new additions to its Azure platform will undoubtedly help Microsoft narrow the gap between itself and Amazon, but by how much? At this point it is hard to tell, but investors will be paying close attention to both companies’ Q2 reports to see how the additions have impacted its market share….And so should you!

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