Just Eat a Takeaway Takeover
Food delivery is a tough gig, not least because of the competition. European city streets are jammed with gig economy riders, bearing the brands of popular apps powered by bottomless pits of tech money. Just Eat and Takeaway.com are ready to do something about it!
The market for anytime-anywhere food delivery is proven. With hungry home dwellers’ demand well tallied, the smell of opportunity has lured in the deadliest of predators, Amazon. The tech giant wants in and is using Deliveroo as its vessel for investment into the space. According to British regulators, Amazon has almost gobbled up the app with the sum of its investment. Seeing that, Just Eat and Takeaway.com want to get things rolling with their own mergers and acquisitions!
If London-based Just Eat can fuse with Amsterdam-based Takeaway.com, synergies could put the new group in pole position to profit from this growing market. Of course, investors are interested, Just Eat stock catapulting 23% higher. The business model works, with restaurants delighted not to be trading sales for table space and customers delighted not to be leaving their comfort zones. If both companies reach terms, investors in Just Eat could be looking at more pricing power. How great is that? Paying rider employees – who are not employees – even less, while bagging a bigger cut… Teamwork makes the dream work!
However, let’s not get ahead of ourselves here. Before the 9-billion-pound merger is sealed, Just Eat will be strength-tested by investors this week in an earnings release. On top of that, Just Eat is hot property right now! Uber has long eyed up the company as an acquisition target, as has the South African tech company Naspers. So Takeaway.com better put a ring on it. It’s all in the days ahead!