Harley’s Losing its Roar ๐Ÿ

Table of Contents

Harley’s Losing its Roar

Harley-Davidson reported another set of earnings yesterday, and the demand gauge is running dryer and dryer, sending the brand globetrotting for ideas. But Harleys will never get old, right? Let’s ride!

Every 11-year-old boy had a Harley motorcycle on his bedroom wall, the meaning of that brand firmly etched into our psyches as an emblem of what makes America great! With its first motorcycle built in a tiny shed, investors in Harley-Davidson have seen their company ride on the back of engine grease for over a century, vastly outlasting any comparable firmโ€™s life expectancy. However, the next hundred years aren’t looking anywhere near as bankable as the previous hundred.ย 

Despite beating profit expectations, younger generations slammed the breaks on demand, leading to 5% fewer bikes being sold compared to this time last year. The trade war isn’t helping either! The company first endured an initial presidential scathing for manufacturing in China, before Trump’s tariffs threw another spanner in the works and turned it into a double whammy!

Investors know there are still wild cards up Harley’s sleeve, however. The firm managed to sidestep tariffs with a permit to manufacture in Thailand, and many new bikes will find homes in Asia. Chinese sales of the two-wheeler catapulted 27% last year, demand for the two-wheelers weirdly strongest in all continents but their spiritual homeland.ย 

Harley-Davidson also has a plan B with some funny looking electric bikes and a plan C with kids bikes. It’s a time of reinvention for Harley, so now might be time for the market to gun the engines, not put on the brakes!

Share:
More Posts
The Crude Oil Bust ๐Ÿ›ข

Surging global crude oil prices, driven by factors like OPEC+ production cuts have pushed U.S. West Texas Intermediate futures to over $95 per barrel.

Metaverse Returns ๐Ÿค–

Meta, led by CEO Mark Zuckerberg, is intensifying its commitment to innovation in the Metaverse through the introduction of the Quest 3 VR headset.

Get your daily Invstr Crunch

Get the market news and updates you need, delivered to your inbox or available on our daily podcast.

Risk Disclosure:

Invstr is not a bank and banking services are provided by Vast Bank, N.A.

Brokerage and Banking services are currently only available to U.S. residents.

Invstr app and web services are provided by Invstr Ltd. Advisory services are provided by Invstr Financial LLC, an investment adviser registered with the Securities Exchange Commission (SEC) details of which can be obtained here. Securities brokerage and custody services are provided by Apex Clearing, a broker dealer registered with the SEC and a member of FINRA and SIPC. There is no bank guarantee on securities and securities may lose value.

Investing involves risk and can lead to losses. Past performance does not guarantee future results.

Invstr app and web services are provided by Invstr Ltd. Invstr+ advisory services are provided by Invstr Financial LLC, an investment adviser registered with the Securities Exchange Commission (SEC). Securities brokerage and custody services are provided by Apex Clearing, a broker dealer registered with the SEC and a member of FINRA and SIPC. There is no bank guarantee on securities and securities may lose value. Vast Bank N.A. a nationally chartered bank and member of the FDIC, provides the banking products, including the products and services related to digital asset accounts. As with any asset, the value of Digital assets can go up or down and there can be a substantial risk that you lose money buying or holding digital assets. You should carefully consider whether trading or holding Digital assets is suitable for you in light of your financial condition. Your digital account does not support wallet to wallet transferring of your digital assets (i.e. cryptocurrencies) outside the platform. Any Digital Assets in your digital asset account are not insured by any government entities, including but not limited to FDIC or SIPC. The Invstr Visaยฎ Debit Card is issued by Vast Bank, N.A. pursuant to a license from Visa U.S.A Inc and may be used everywhere Visa debit cards are accepted. Invstr Ltd, Invstr Financial LLC and Invstr Securities Ltd are subsidiaries of Marketspringpad Holdings (collectively “Invstr”) and Invstr is solely responsible for the application services and website content.

Watchlists provided when users first access the service are not a recommendation to invest. Instead they are provided to help users better navigate the service. Users are free to edit and create their own watchlists. From time to time, Invstr will suggest instruments solely based on an individual’s interest and the interest levels of the Invstr community. The statistical and portfolio builder models generated by Invstr do not reflect actual investment results and are not guarantees of future results. Comments provided by Invstr leaders, influencers or members of the Invstr Community are not recommendations and should not be construed as such. Invstr does not endorse the content or the positions posted by them. Their investment approach, and that of the models provided by Invstr, may be different from yours and may not be appropriate for you.