If there’s one thing that’s consistently controversial every year, it’s Apple’s annual event in September. Despite the controversy, everyone ends up buying the devices so it’s no stress for Apple. WWDC displays the upcoming software that Apple is about to implement in their devices, while this event shows the phones, laptops, and tablets that Apple is going to release.
This time, Apple unveiled 3 new Apple Watch models, a new model of AirPod Pros, and most importantly their iPhone 14 lineup. It’ll once again contain the 5G technology Apple has been pushing in its latest phones, and safety was an issue that was stressed by the company. Sensors are now built into the phones that detect car crashes and call emergency services, even in remote locations. The display size varies by the regular and the Pro phones, and the 14 Pro contains an improved A16 chip that allows for increased phone speed.
Apple is going to price the base phones the same as last year, bucking the trend of increasing prices that was expected by analysts. This plays a major role because it is safe to say the iPhone is what’s keeping Apple ahead of every business during this inflationary period. The company’s past earnings showed that demand and sales for iPhones actually increased which completely defied expectations, and CEO Tim Cook said it’s safe to say that iPhones are inflation-proof. Apple stock had a positive day following the event, and they continue to prove they are one of the best businesses.
I am not a financial advisor and my comments should never be taken as financial advice. Investments come with risk, so always do your research and analysis beforehand.