DOJ Sues Alphabet, Again – The U.S. Cracks Down Against Monopolies ⚖

DOJ Sues Alphabet, Again – The U.S. Cracks Down Against Monopolies

More negative news has hit Google this week, as for the second time in 3 years Google’s parent company, Alphabet, has been sued by the U.S. Department of Justice. The meaning of the lawsuit is based upon their belief that Google has a monopolized structure for their advertising business. The DOJ believes that Google acts in an anti-competitive manner to control digital advertising technology, claiming that they diminish the power other publishers and advertisers have outside of their agency. With acquisitions of other ad-serving companies under their belt, several believe that Google intentionally provides more prominence towards their own ad tech products. In doing so, they collect advertising fees and revenue while other advertisers are given disproportionate visibility.

Google is not the only big name that has come under legal fire for potentially monopolizing practices. Apple, Meta, and Microsoft have either recently been under investigation or have had a lawsuit tied to some aspect of their business. In this case, however, Google claims the DOJ raises an argument that “attempts to pick winners and losers”, increased advertising prices and slowing innovation as a result. As the previous antitrust lawsuit is expected to commence in September of this year, Google may have a harder time ahead in maintaining the control they have over its multiple businesses. Regardless, the current antitrust lawsuit has already had eight states that have joined the DOJ’s side, and only time will tell if Google will be forced to divide or able to maintain its dominance over the ad tech space.

Want to learn how to invest? Download the Invstr app, where you can play Fantasy Finance and manage a virtual investment portfolio or open a brokerage account and invest for real. Take our interactive investing course on Invstr Academy and become a better investor today!

I am not a financial advisor and my comments should never be taken as financial advice. Investments come with risk, so always do your research and analysis beforehand.

Share:
More Posts
The New Chip 💻
8 December, 2023

AMD has unveiled an AI-focused graphics processor, aiming to challenge Nvidia’s dominance.

Load More
Get your daily Invstr Crunch

Get the market news and updates you need, delivered to your inbox or available on our daily podcast.

Facebook Twitter Youtube Instagram Snapchat Tiktok
learn
products
plan
Who we are
blog

Risk Disclosure:

Invstr is not a bank and banking services are provided by Vast Bank, N.A.

Brokerage and Banking services are currently only available to U.S. residents.

Invstr app and web services are provided by Invstr Ltd. Advisory services are provided by Invstr Financial LLC, an investment adviser registered with the Securities Exchange Commission (SEC) details of which can be obtained here. Securities brokerage and custody services are provided by Apex Clearing, a broker dealer registered with the SEC and a member of FINRA and SIPC. There is no bank guarantee on securities and securities may lose value.

Investing involves risk and can lead to losses. Past performance does not guarantee future results.

Invstr app and web services are provided by Invstr Ltd. Invstr+ advisory services are provided by Invstr Financial LLC, an investment adviser registered with the Securities Exchange Commission (SEC). Securities brokerage and custody services are provided by Apex Clearing, a broker dealer registered with the SEC and a member of FINRA and SIPC. There is no bank guarantee on securities and securities may lose value. Vast Bank N.A. a nationally chartered bank and member of the FDIC, provides the banking products, including the products and services related to digital asset accounts. As with any asset, the value of Digital assets can go up or down and there can be a substantial risk that you lose money buying or holding digital assets. You should carefully consider whether trading or holding Digital assets is suitable for you in light of your financial condition. Your digital account does not support wallet to wallet transferring of your digital assets (i.e. cryptocurrencies) outside the platform. Any Digital Assets in your digital asset account are not insured by any government entities, including but not limited to FDIC or SIPC. The Invstr Visa® Debit Card is issued by Vast Bank, N.A. pursuant to a license from Visa U.S.A Inc and may be used everywhere Visa debit cards are accepted. Invstr Ltd, Invstr Financial LLC and Invstr Securities Ltd are subsidiaries of Marketspringpad Holdings (collectively “Invstr”) and Invstr is solely responsible for the application services and website content.

Watchlists provided when users first access the service are not a recommendation to invest. Instead they are provided to help users better navigate the service. Users are free to edit and create their own watchlists. From time to time, Invstr will suggest instruments solely based on an individual’s interest and the interest levels of the Invstr community. The statistical and portfolio builder models generated by Invstr do not reflect actual investment results and are not guarantees of future results. Comments provided by Invstr leaders, influencers or members of the Invstr Community are not recommendations and should not be construed as such. Invstr does not endorse the content or the positions posted by them. Their investment approach, and that of the models provided by Invstr, may be different from yours and may not be appropriate for you.