Disney Discounts Anyone? 🎢

Disney Discounts Anyone?

Quick question. Would you be willing to pay extra for rewards and discounts as Disney+ subscribers and park goers? If your answer is yes, then you might be in luck. Recently, Disney has been having conversations about creating a membership program. It would provide customers with a “better experience” as Disney members would pay more to reap the benefits. Now you might be wondering, doesn’t Disney already have programs like Disney World’s Annual Passholders, Disneyland’s Magic Key and the D23 program? How will this be any different?

Well, reports say that this program will be like Amazon Prime. There is even talk that it will actually be called “Disney Prime,” but that is not official yet. Sources say that this membership will provide “discounts or special perks to encourage customers to spend more on its streaming services, theme parks, resorts and merchandise.” According to Disney’s Chief Executive Bob Chapek, they want to cross-sell products to more customers. Apparently, this is supposed to be different from the D23 fan club, which costs about $100 to $130 a year and includes access to exclusive events, merchandise, and even a D23 expo. Instead, this program is supposed to be targeted toward more casual Disney customers and fans. As an early step, Disney is trying to get their subscribers to subscribe to Disney+ to buy merchandise associated with some of their shows by scanning a code on the service. However, one Disney executive said that this is “just one of the ideas” so we will see where it goes from there.

I am not a financial advisor and my comments should never be taken as financial advice. Investments come with risk, so always do your research and analysis beforehand.

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