Cryptocurrency seems so popular these days. Everyone in the financial industry knows and talks about it, rightfully so, and everyday investors are starting to creep into the crypto game if they haven’t already done so. That is in the scope of the finance world, but if we zoom out to the general public, the picture is different. The public is mostly aware of cryptos, but see it as a joke, fraud, or useless in general. That can be debated for hours and hours, but crypto companies have a strong incentive to change that, and marketing has been strong as a result.
Let’s look at Crypto.com, a Singapore-based cryptocurrency exchange that offers all types of services regarding cryptos. In my opinion, they’ve completely knocked it out of the park with their advertising campaign so far. They’ve made sponsorship deals with some of the biggest groups around the globe like the UFC, Formula One, Paris Saint-Germain FC, and the Philadelphia 76ers. You’ve likely seen their TV commercial starring actor Matt Damon in a spaceship-like contraption, which has gained a lot of attention. Most importantly, they made a deal with the Los Angeles Lakers to acquire naming rights of their stadium, with the most coveted NBA franchise’s arena now named “Crypto.com Arena”. However, they aren’t done yet in the sports world, and their eyes are now on the Super Bowl, which is one of the most watched events in America. Super Bowl ads can make you a household name if executed correctly, so this expense could be well worth it. Will you be watching the Super Bowl this year?
I am not a financial advisor and my comments should never be taken as financial advice. Investments come with risk, so always do your research and analysis beforehand.