Collision Ahead – Twitter and App Stores
Apple and Twitter are some of the most popular tech companies out there. They connect people worldwide and, more importantly: share information at a scale and speed never seen before. More recently, however, the news surrounding Twitter and its acquisition by none other than Elon Musk has sparked lots of interesting chatter and diverging opinions. One interesting point that has been brought up is how the takeover by Musk and the changes he brings to Twitter could affect the app’s position on the App Store. Specifically, Musk faces the power of Apple and Google and their ability to decline to approve or even pull apps that violate their rules over content moderation and harmful content. This is something that Apple has not empirically been afraid to do. Indeed, just last year, in a letter to Congress, Apple explained that it had removed over 30,000 apps from its store due to objectionable content in 2020.
This could pose problems for Twitter as one feature Musk has considered is allowing users to paywall user-created videos. For many former employees, this feature would encourage the promotion of explicit content not suitable or in guidelines with the App store. Unfortunately, if app store-related problems strike Twitter, it could be “catastrophic,” according to the former Twitter Head of Trust and Safety.
What do you think about twitters future? Could Musk be steering the company into a collision course with Apple?
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I am not a financial advisor and my comments should never be taken as financial advice. Investments come with risk, so always do your research and analysis beforehand.