Blackberry Is Staging a Comeback 📱

Blackberry Is Staging a Comeback

In its heyday, Blackberry made status symbols, not smartphones. The wonders of instant messaging and on-the-go email access led millions upon millions of aspiring businesspeople to arm themselves with the pocketable handsets. The brand’s addictive devices were even coined “crackberry’s” at their peak in 2010 after shares rallied 7,500% from their penny stock beginnings. You’d be a fool to bet on any other tech start-ups with fruit-inspired names, surely!

Out of the blue, Steve Jobs’ innovative leaps rattled Blackberry. The company was slow off the line to cheat on the QWERTY keyboard and design something touchscreen, so with its grip on smartphone market slipping, Blackberry panic-designed the wrong products for the wrong end markets. Nearly all investors’ gains evaporated within four years, and the former giant was reduced to a mere footnote.

“Because it’s Blackberry,” investors have always remained skeptical. However, turnaround-guru John Chen believes he’s a CEO on the cusp of an extraordinary comeback with the company. Tellingly, Chen left out phone revenue when sharing quarterly results with investors last time out, focusing instead on fast-growing markets like cybersecurity and crisis communications. He expects revenue to grow 23-27% in 2020, hyping up Blackberry as “the name marketing people dream about!” 

Hmm, Wall Street still sees this as a high-risk case of mind over matter. However, at least for the first time, the upside is in view! Would you trust Blackberry with your invested money?

Share:

More Posts

Get your daily Invstr Crunch

Get the market news and updates you need, delivered to your inbox or available on our daily podcast.

Risk Disclosure:

Invstr is not a bank and banking services are provided by Vast Bank, N.A.

Brokerage and Banking services are currently only available to U.S. residents.

Invstr app and web services are provided by Invstr Ltd. Advisory services are provided by Invstr Financial LLC, an investment adviser registered with the Securities Exchange Commission (SEC) details of which can be obtained here. Securities brokerage and custody services are provided by Apex Clearing, a broker dealer registered with the SEC and a member of FINRA and SIPC. There is no bank guarantee on securities and securities may lose value.

Investing involves risk and can lead to losses. Past performance does not guarantee future results.

Invstr app and web services are provided by Invstr Ltd. Invstr+ advisory services are provided by Invstr Financial LLC, an investment adviser registered with the Securities Exchange Commission (SEC). Securities brokerage and custody services are provided by Apex Clearing, a broker dealer registered with the SEC and a member of FINRA and SIPC. There is no bank guarantee on securities and securities may lose value. Vast Bank N.A. a nationally chartered bank and member of the FDIC, provides the banking products, including the products and services related to digital asset accounts. As with any asset, the value of Digital assets can go up or down and there can be a substantial risk that you lose money buying or holding digital assets. You should carefully consider whether trading or holding Digital assets is suitable for you in light of your financial condition. Your digital account does not support wallet to wallet transferring of your digital assets (i.e. cryptocurrencies) outside the platform. Any Digital Assets in your digital asset account are not insured by any government entities, including but not limited to FDIC or SIPC. The Invstr Visa® Debit Card is issued by Vast Bank, N.A. pursuant to a license from Visa U.S.A Inc and may be used everywhere Visa debit cards are accepted. Invstr Ltd, Invstr Financial LLC and Invstr Securities Ltd are subsidiaries of Marketspringpad Holdings (collectively “Invstr”) and Invstr is solely responsible for the application services and website content.

Watchlists provided when users first access the service are not a recommendation to invest. Instead they are provided to help users better navigate the service. Users are free to edit and create their own watchlists. From time to time, Invstr will suggest instruments solely based on an individual’s interest and the interest levels of the Invstr community.The statistical and portfolio builder models generated by Invstr do not reflect actual investment results and are not guarantees of future results.Comments provided by Invstr leaders, influencers or members of the Invstr Community are not recommendations and should not be construed as such.Invstr does not endorse the content or the positions posted by them. Their investment approach, and that of the models provided by Invstr, may be different from yours and may not be appropriate for you.