For good or bad reasons, it seems like there’s always a new headline surrounding the big tech industry. This week is no different and the challenger this time around is The European Commission.
On Tuesday, The European Commission presented two pieces of legislation that could change the way Big Tech does business. This comes from a deep concern about the power some of these companies hold and how it hurts smaller firms and their ability to compete in the European Market.
One of the ways things will change is by ending self-preferencing. What this means is that when someone searches in the App Store for a specific app, these search results cannot have its own Apple product display but rather, give smaller developers the same chance of being found and chosen by consumers.
Another change for Apple and Google will be to allow users to uninstall any app that has already downloaded on their device at the moment of purchase. Performance metrics will also have to be shared at no cost with advertisers and publishers.
Is this legislation progressive? Or should the companies be allowed to do what they want with the technology they’ve put so much effort into building?
I am not a financial advisor and my comments should never be taken as financial advice. Investments come with risk, so always do your research and analysis beforehand.