Apple Watches You Sleep
Your Apple gizmos know more about you than you know about yourself. Now, the tech giant is going one step further with an Apple Watch that monitors your sleep. It’s definitely woken up investors!
Shareholders of Apple have had to wait years for the company to make good on its acquisition of Beddit, a sleep tracking start-up that came with a hefty price tag. Still, Beddit may finally be awakening from its slumber, ready to kit out the Apple Watch with its snooze surveillance system.
In true Apple fashion, the juicy details are being kept under wraps. The brand has tried to throw fans off the scent by labeling the project “Burrito,” and we don’t know whether this bedtime feature is for current watches, or is meant to incentivize sales of a new model. Some people don’t even wear their Apple Watch at night, and others are already in bed with other freely downloaded sleep tracking apps.
Apple is hunting its next cash cow and has been ever since the iPhone started plateauing. A bold leap into the healthcare sector seems likely, but investors still have more questions than answers. That can make the stock a foggy bet. Will Apple will paddle on the surface of the medical industry, offering tracking products like this one, or will it dive deep into heavy-duty medical equipment?
Legendary stocks like Apple are never uninvestable, though. It’s too successful of a company to punish stock pickers for paying too much. Over the long-term, Apple will take care of you. Tim Cook would tell investors that he “knows what he’s doing,” and to stop being so nosey!