If you’re trying to look something up online. It is common practice to say, “I’ll just google it”. Tech innovators at Apple might have plans in store to change that.
Apple is reportedly working to develop its own search engine. This comes at a time when federal regulators are questioning the effects of the company’s massive partnership with Google. The Justice Department estimates that Google pays out between $8 billion to $12 billion a year to Apple to keep its place as the default search engine on the platform.
With the new IOS 14 update, iPhone’s have already begun returning search results and links to websites when users search for something on the phone’s home screen. This could be a sign that Apple is slowly disconnecting from their partnership with Google. Proving to be a brilliant move if federal authorities deem their partnership anticompetitive.
Apple uses a web crawler named Applebot to build a database of information that can serve as a starting point for the development of a search engine. According to different market consultants, this tool has recently been more actively used but comes without any specific as to why. All people can do is continue to search for clues.
This begs the question: “Who Truly Has the Power?” Without Apple, “Who is Google?” And without Google, “Who is Apple?” Or will they be able to manage just fine without each other?
I am not a financial advisor and my comments should never be taken as financial advice. Investments come with risk, so always do your research and analysis beforehand.