Amazon vs Apple
Amazon has taken a big step into the wearable technology space with it’s introduction of a new wristband for health and wellness tracking called Halo. Along with a new subscription service and smartphone app, is this just a new way for Amazon to track people and sell us products using our own data against for the sake of profit?
After hiring numerous cardiologists, fitness professionals and sleep experts, let’s hope Amazon has found a way to keep our minds from racing so we can finally have a good sleep!
It is true that Halo will be in direct competition with Apple’s Apple Watch. Although, when you compare the two products side to side, the Halo looks much more like a Fitbit than it does an Apple Watch with it’s simple design and lack of a screen.
The sleek design is made for all. And with that concept in mind, what will Amazon be doing with all of our data? Hopefully this won’t echo what happened when they released the Amazon Echo a few years back. Luckily, Amazon has pledged not to use the data they track in order to sell us various products found on their site. Rather, they claim it will be used to learn more about it’s users’ health habits.
Halo is introducing some features that will blow your mind. The Halo device will be the first of its kind to track a user’s emotional state by listening to your tone of voice. It can also provide a 3-Dimensional rendering of your body along with an estimated body fat percentage.
Better lower your voice… before it deems you insane!
As a first step into the Health and Wellness industry, Amazon’s Halo could set the pace for future Amazon products within the field. As for how they will be using the data they gather from the Halo devices, that is something we’ll need to see as time progresses.
I am not a financial advisor and my comments should never be taken as financial advice. Investments come with risk, so always do your research and analysis beforehand.
