4 November Watchlist 👀

 

Today we are watching…

1.  McDonald’s (#macd)

 Whatever McDonald’s CEO Steve Easterbrook did, someone will pay for! He’s been ousted by the McDonald’s board of directors for “dating an employee,” which unceremoniously ends a 26-year stint with the company, and 4 years spent as McBoss. The fast-food chain has done its level best to limit disruption in the aftermath, appointing McDonald’s USA CEO Chris Kempczinski immediately. However, investors are still a little thunderstruck. Easterbrook doubled the share price during his tenure, forcing franchisees to upgrade outlets with self-service kiosks, and challenging critics head-on. Will investors regret McDonald’s strict ‘no romance’ policy?

2. Under Armour (#undrarm)

 The rulebook’s out at Under Armour! Investors in this athleisure brand stand silent as regulators scroll through their financial accounts. The firm is accused of fudging the numbers to mislead investors, and although Innocent until proven guilty applies, a bad conviction could splinter trust in the markets. Sentiment around Under Armour recently hasn’t been helped by rapid personnel churn either, or fearsome rivals stealing its American share. The Securities and Exchange Commission have done this investigative work a million times, and now we wait on them again to give us the inside scoop.

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