28 February Watchlist šŸ‘€

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Today we are watching…

1. Chipotle Mexican GrillĀ (#chipotle)

This restaurant chain may have lost two billion dollars in market value yesterday amid the swiftest market sell-off since the financial crisis, butā€¦ people are stoked about its new cheese dip. Clearly, a stock is more than just a blip on a Bloomberg screen. Business goes on, and analysts believe CEO Brian Niccolā€™s plan to revamp Chipotleā€™s menu twice a year will keep customer interest fresh and the stock moving the right way for years to come. The nourishing cheese dip is called the Queso Blanco, and itā€™s being powered by Chipotleā€™s new digital strategy to target ā€œGeneration Z.ā€ Younger consumers are eating healthier than ever before, and Niccol knows it!

2. Drax Group (#drax)

One of the Westā€™s biggest polluters is no longer. Drax Groupā€™s North Yorkshire power station in Britain is going to stop burning coal from March of next year. The migration away from fossil fuels has led Drax Groupā€™s share price to implode over recent months, but the firm has now set light to biomass, a renewable fuel consisting of petal leaves and animal poop. There are still environmental critics, biomass partly to blame for deforestation. However, it could fuel a turnaround for investors as the company recently announced a pre-tax profit jump of over thirty million dollars. Youā€™ll still need a strong gut to invest in this one!

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