Today we are watching…
1. Marriott International (#marriot)
If you can’t beat ‘em, join ‘em! The world’s largest hotel chain is gradually transitioning into using an Airbnb model, whereby Marriott approved homebodies rent out their beautiful pads. It’s called Homes & Villas, and it sits at the premium end of the shared economy lodging business. “Our research shows consumers are just saying, ‘I need a place to stay,'” research analyst Mark Blutstein said. “They’re open to both hotels and home rentals, and Marriott is tapping into that.” Airbnb itself is due to go public onto the stock exchange this year. Its hosts make a healthy $924 on average per month. How about its investors?
2. Facebook (#fb)
Anyone else notice that IGTV button on Instagram that nobody was using? A strike out at YouTube, the feature was launched in 2018 to allow influencers to retain users for longer than 60 seconds. A live IGTV video can last up to one hour, but it’s proved no match for TikTok with both hosting and audience numbers disappointing. Recently, Facebook admitted its swing and miss by ditching the feature. Even KimK (Kim Kardashian) wasn’t wasting hours on it, so Facebook knew it was time to pull the plug and focus on new things. Rumors are going around that likes on Instagram could be axed. Facebook certainly isn’t shy about fiddling with its app, so watch out!