Delta, Diageo, and Ryan Reynolds
It’s debatable how much use it is to leave the middle seat of a plane aisle empty, but Delta won’t take the risk. It’s announced a continuation of the covid policy until January; not what investors wanted to hear, but the right call to avoid Delta getting an unhygienic reputation.
It needs to keep its standing in good nick so that in case more bailout money needs requesting of the government, there are fewer objections. Delta is practically owned by the government now, as all its profits for the next ten years will be going towards deleveraging covid debt. The stock looks set to languish for some time!
Now, imagine being able to invest in Smirnoff, Guinness, Tanqueray, Captain Morgan, Ryan Reynold’s own tipple, Aviation Gin. Well, you can!
Diageo has assembled a bar-full of alcoholic beverage brands, including most recently, Ryan Reynold’s gin for $600 million. Diageo is a British marketing machine, professional in making brands appeal to all kinds of imaginative fantasies, and then shipping the liquor out globally.
Its stock offers no surprises, trundling steadily up, and it will seemingly do that for decades to come as alcohol has been around for generations. If you won’t buy the drink, but the stock!
I am not a financial advisor and my comments should never be taken as financial advice. Investments come with risk, so always do your research and analysis beforehand.