Today we are watching…
1. Coca-Cola (#coke)
Coca-Cola is getting heat for promoting itself as healthy back in 2016. Since day one, there have been concerns about the impact of sugary drinks on childhood obesity. Today, as consumer trends shift toward healthier living, those concerns are being exacerbated. Coca-Cola wants to be associated with happiness. However, internal documents released yesterday revealed the additional, ulterior motives of its marketers. “Campaigns from the 2016 Summer Olympic games were intended to raise health scores with teens,” claims the International Journal of Environmental Research and Public Health (IJERPH). Will the food and drink giant be punished for downplaying its adverse health effects? That’s what investors fear today!
2. BMW (#bmw)
Following the infamous Cybertruck demo in which a bulletproof window got smashed, Tesla opened up to “pre-orders” from fans. After a few hours, “200k,” Musk tweeted. Sometime later, “250k.” The cryptic messages were viewed by most investors as timely inflated order figures, laughed at, and thrown aside. But then BMW starting counting. “499,820,” all the way to “500k!” Clearly, the auto-maker is very proud of the challenge its twelve electric vehicles (EVs) are bringing to Tesla. “Half a million sold vehicles are the best proof: our broad range of EVs is meeting exact consumer needs,” said the company’s vice president. What’s next? The Invstr community posting live updates on its gains in fantasy finance? Madness!