Netflix Gets Downgraded and Ford Releases the Bronco
Ford is facing pressure to get its stock price as from a valuation standpoint; you could fit three Ford’s in one Tesla. There’s substantial doubt as to whether Tesla’s position as the world’s most expensive automaker will hold, given it’s still yet to prove pricing power and adequate economies of scale in car production to turn a long-term profit, but Ford isn’t going to wait to find out. It’s released the Bronco, open-air Jeep for families. This is clever. The company knows how to make and sell SUVs, not like electric cars, so this is quite a low-risk bet. The car is expected to haul in a billion dollars’ worth of sales, but that’s a drop in the ocean. The mission here to steal back some investors’ attention that’s been lost to Elon Musk and Tesla. Will it be mission accomplished?
UBS has put the cat among the pigeons (or bears among the bulls) with a downgrade of Netflix’s stock from ‘buy’ to ‘neutral.’ The timing couldn’t be worse. The move has prompted a pullback less than one day before the release of clutch second-quarter results, so if the results are better than expected, a pop to the upside could be even more violent. UBS says current prices already reflect Netflix’s long-term competitive advantages (brand power and economies of scale and scope in Originals production), so there’s little reason for it to keep climbing. It should trade ‘neutral,’ flat, according to UBS. But will it?
I am not a financial advisor and my comments should never be taken as financial advice. Investments come with risk, so always do your research and analysis beforehand.