Today we are watching…
1. Hugo Boss (#hugoboss)
Is high-end fashion brand Hugo Boss getting too big for its boots? The company recently ramped up its trademark strategy and started cracking down on small businesses using the ‘Boss’ moniker. It’s costing mom-and-pop firms thousands in legal fees, so British comedian Joe Lycett has officially changed his name to Hugo Boss by deed poll. The negative publicity helped Hugo Boss shares on their way to a 4% decline during yesterday’s session, and this isn’t the first time Joe Lycett, or should we say Hugo Boss, has moved markets. He recently set up a “restaurant” in a skip to send Uber Eats a message about its food safety standards. Investors took heed. Where will he strike next?
2. BWW (#bmw)
German automaker BMW was planning to unveil its i4 electric car concept at the Geneva Motor Show this week, but the coronavirus has thrown a spanner in those works. The event has been called off, so BMW investors and customers alike will instead swoon over a virtual live stream from Munich. It’s crucial the car company still generates the media interest despite the disruption, as this new set of wheels is intended to reassert German dominance in the electric car niche. Chinese viewers are also welcome despite car exports dropping 90% since the outbreak!